Animology

Revealed! PATS Sandown’s New Product Award winners

Information courtesy of Neil Pope. The winners of the PATS Sandown 2016 New Product Awards were named on March 22, 2016. A team of expert pet retail judges arrived at the show before 9am to make their choices. Here is a full list of the winners together with the judges’ comments: CAT…

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Animology reaches 100,000 likes on Facebook

Award-winning grooming brand, Animology, has surpassed 100,000 likes on its Facebook page. The company’s grooming products are now available in over 40 countries worldwide, and have gained Facebook fans from across from the globe. Since the fourth quarter of 2015 the account has seen a dramatic rise of over 70,000, as awareness of the brand, which…

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Brand new Clean Sheets from Animology

Group 55 has launched its new travel sized packs of Animology Clean Sheets, aimed at handbags and keeping in cars. The extra-large dual sided wipes contain the advanced Animology no-rinse shampoo formula, which will keep pets cleaner and fresher for longer. The wipes, which now come in packs of 20, has…

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Group55 continues to grow

Group55, the company behind brands including Animology and Strikeback, has announced that its half year trading up more than 40 percent LFL against the first half of 2014. Its investment in marketing is continuing to deliver growth. Managing director Stephen Turner explained, “Growth has predominantly been delivered through sales of existing lines…

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Group55 continues to grow

Group55, the company behind brands including Animology and Strikeback, is continuing to grow. Its half year trading is up more than 40 percent LFL against the first half of 2014. Managing director Stephen Turner sai, “Growth has predominantly been delivered through sales of existing lines through increased consumer demand in…

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Multi Award Winning Animology Brand Hits the US Market

Group55’s popular pet product brand Animology is now available to customers in the USA. The company has made an exclusive deal with Petco, one of the largest US pet specialist retailers. The chain has over 1100 stores across the United States. Over 56.7 million households in the American retail market…

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Record number of pet care product suppliers at Interzoo

The attraction of finding lucrative new export markets for pet care products has resulted in over 55 British exhibitors joining the PetQuip-organised group that will be exhibiting at Interzoo in May 2014.   To be held in Nuremberg between 29 May and 1 June, Interzoo is the world’s largest trade…

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Group55 react to global growth

The continued global growth of Group55 has created the need for the company to expand its workforce. As a result, Shaun Warrington has been appointed as the international sales and marketing co-ordinator, whose principle role includes global control and management of the Animology brand. Shaun has returned to the UK…

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Animology goes global

Group55 has won three major distribution deals which will sees its Animology range of pet shampoos and grooming sprays sold throughout the USA, Russia and China. Launched initially as a range of eight products in 2010, Animology has grown exponentially to become one of the most talked about pet product…

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Aesculap announces its scholarship shortlist

Grooming equipment manufacturer Aesculap has announced the eight candidates for its scholarship scheme. The shortlisted candidates are Anita Dolby, Sharon Evans, Joanna Hart, Tiffany Jennings, Karen Lofthouse, Leandro Peres, Amanda Stiles and Verity Watts. The scheme has been well received within the industry and Aesculap sales manager for Clippers Erich…

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