Animology goes global

Group55 has won three major distribution deals which will sees its Animology range of pet shampoos and grooming sprays sold throughout the USA, Russia and China.

Launched initially as a range of eight products in 2010, Animology has grown exponentially to become one of the most talked about pet product ranges in the UK.

Export manager of Group55 Martin Breen commented: “The arrival of the Animology brand in the USA, Russia and China marks a real milestone for the company and is something we are extremely proud of. These are three massive markets, so the potential for our product range in these countries is huge, and something we obviously hope to capitalise on in the months ahead. We already export the Animology product range to around 30 countries worldwide, and expect to bring new distributors on board in the early part of 2013 from places such as Hungary, Norway, Poland, Greece and Singapore.

“At a time when economic conditions are tough for so many businesses, we’re delighted to be flying the flag for British manufacturing and very proud to be taking our products to overseas markets around the globe.”

Image: (L-R) Martin Breen with Yuri Pirozok of Sitek Group, distributors of Animology products in Russia.