Retailers
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May- 2025 -20 May
Butternut Box secures £64m in debt financing from Liquidity
Fresh dog food brand Butternut Box has secured a debt financing of £64m from Liquidity, an AI-driven private credit firm. The new funding will enable Butternut Box to solidify its market position in Europe with the development of a second manufacturing facility in Poland. Founded in 2016, Butternut Box is…
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19 May
Aldi to relaunch its Cooling Pet Range this summer
Aldi has announced the relaunch of its Cooling Pet Range this summer, available in the supermarket’s middle aisle. The Cooling Pet Range features the Sunshade Dog Bed, Dog Sprinkler Mat, Cooling Mat Large, Cooling Vest and Towel, Pet Travel Bottle or Bowl, Long Body Dog Toy and Cat Toy Moggy. …
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19 May
Pedigree Wholesale unveils price cuts on 500 products
Pedigree Wholesale has announced major price cuts on 500 of its “most popular” products in a bid to help businesses maximise their profits. By closely monitoring market trends and competitor pricing, the group has invested in lowering prices to better support independent pet retailers. According to Pedigree Wholesale, savings on…
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15 May
CASCO Pet appoints new CTO to drive product development
Global animal housing provider CASCO Pet has appointed Avi Solomon as its new chief technology officer (CTO) to drive product development and technological innovation. The newly created position strengthens CASCO Pet’s executive team as the company continues its aggressive growth strategy and expands its global market presence across the veterinary…
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15 May
Benyfit Natural unveils new branding
Benyfit Natural, manufacturers of the UK’s premium raw dog food, has announced its first major brand refresh since its launch in 2014. Marking 10 years of dedication to natural, nutritious feeding for dogs, the rebrand retains recognisable visual elements whilst focusing on the brand’s core values of “pet vitality”, “product…
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14 May
Mars and Calm team up for Mental Health Awareness Month
Mars, the pet care business behind brands pets and pet owners love including Royal Canin, Whiskas, Cesar, Banfield, Bluepearl, VCA and ANTECH, is partnering with Calm, a mental health company, to celebrate the wellbeing benefits of pets. As a result, the duo have launched Mars x Calm Collection featuring Sleep…
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12 May
Bella and Duke launches limited edition Wagyu Beef meal
Bella and Duke has announced the launch of its limited edition Wagyu Beef meal. The limited edition gourmet meal for dogs is crafted with 80% high-welfare Wagyu beef, packed with a curated selection of seasonal vegetables and hand-picked superfoods to support digestion, immune strength, coat condition, and energy levels —…
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9 May
DotDotPet secures full listing with Vital Pet Supplies
UK pet brand and Pet Industry Federation (PIF) member DotDotPet has secured a full product listing with Vital Pet Supplies. Founded by pet professionals, DotDotPet is known for its natural pet care products. The listing will enable more pet retailers to access the full range, making it easier for them…
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9 May
The Innocent Hound releases seasonal treat range all year round
The Innocent Hound has announced that it will be selling three of its popular seasonal treats all year round. The range of treats includes the Wild Game Sausages, Game Picnic Bars, and Strawberry Crush Hearts. Each of the treats are grain-free, and feature 60% British meat, accompanied with vegetables and…
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2 May
Lakes Collection partners with LDMRSDA
UK-based dog food brand Lakes Collection has announced a new long-term partnership with Lake District Mountain Rescue Search Dogs Association (LDMRSDA), a volunteer-led charity that deploys specialist dog teams to help search for missing people across the fells. As part of this five-year sponsorship, Lakes Collection will be fuelling the…
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