Retailers

Butternut Box and Surrey Uni launch research on fresh dog food

Butternut Box has partnered with the University of Surrey on a multi-year study into the health outcomes of fresh dog food, supported by an Innovate UK Knowledge Transfer Partnership (KTP). The project will examine how different diets affect dogs’ skin health, immune response and overall wellbeing.  Research will be carried…

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Brit Premium by Nature launches collagen chewable treats for dogs

Brit Premium by Nature has introduced a new range of collagen-based chewable treats, designed as an alternative to traditional rawhide products. The treats, available as sticks, hollow tubes and waves, include a variant filled with turkey meat for added flavour and nutritional value.  Made with up to 70% bovine collagen,…

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Wagg launches dog-friendly ‘Pupnic’ benches in UK parks

Pet food brand Wagg is rolling out a series of dog-sized picnic benches in parks across the UK to mark the launch of its new Chews range and National Dog Day on 26 August. The ‘Pupnic’ benches, built from sustainable materials and 30cm high to accommodate dogs of all breeds,…

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Jollyes partners with Uber Eats for on-demand pet food delivery

Jollyes has announced that it has partnered with Uber Eats to offer on-demand pet food delivery services from 13 stores. The new tie-up under the “Zoomies” brand will allow customers in a five-mile radius of the 13 Jollyes stores to order delivery of pet food, raw food and toys via…

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Furr Boost launches new packaging with digital features

Dog hydration brand Furr Boost has introduced new packaging as part of a brand refresh aimed at clarifying messaging and supporting international growth. The redesign includes a simplified logo and updated pack layout intended to improve usability and highlight key product information, including its role in supporting digestion, metabolism, appetite,…

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3P Enterprise launches online portal for pet retailers

UK-based pet product distributor and importer 3P Enterprise has launched a new online portal to simplify trade ordering for retailers stocking its pet product brands. The platform provides real-time stock visibility, order tracking and access to marketing assets for brands including Henry Wag, Jolly Pets, Petmate, Lilly and Jake, and…

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Lily’s Kitchen updates wet cat food range

Lily’s Kitchen has overhauled its wet cat food range with new recipes, pack sizes and packaging. The changes include four textures – Smooth Paté, Tasty Cuts in Gravy, Shredded in Broth and a new Shredded in Jelly option – aimed at catering for different life stages from kitten to mature…

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Pawer Water wins pet wellness award

Pet hydration company Pawer Water has been named 2025 pet wellness company of the year at the Pet Innovation Awards. The awards recognise new products, brands and ideas in the global pet care industry.  Judges cited Pawer Water’s approach to hydration, product formulation and wellness-focused ethos as setting “a new…

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Karnlea launches new supplement range for cats

Natural pet nutrition company Karnlea has launched a new supplement range designed specifically for cats. The line, available from this month and set to make its public debut at Cat Show Live in September, comprises five functional toppers aimed at common feline health concerns.  These include: Beauty: a skin and…

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Landguth marks green milestone with new product and packaging

Pet food manufacturer Landguth has announced three new developments aimed at boosting its sustainability and expanding its product range. The Germany-based company, which produces super premium private label wet pet food, has switched to using only renewable electricity.  The move will keep its operations CO2-neutral until at least the end…

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