Retailers

YDOLO launches in UK and Ireland

Pet food brand Your Dog Only Lives Once (YDOLO) is set to launch in the UK and Ireland. The brand aims to “revolutionise” canine nutrition by offering 100% natural and highly digestible ingredients. YDOLO’s recipes contain up to 75% fresh meat or fish, accompanied by fruit, vegetables and selected supplements…

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Pawer Water expands retail footprint with Pets Corner

PIF member Pawer Water has announced its new retail partnership with Pets Corner. Starting this month, Pawer Water’s premium hydration wellness range—including Mobility and Glow, Calming, and Gut Health, will be available in all 160 Pets Corner stores nationwide. Family-run pet retailer Pets Corner was established in 1968 and is…

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Brit launches new Brit Premium by Nature Happy Snacks line

Pet nutrition brand Brit has announced the launch of its new Brit Premium by Nature Happy Snacks line.  Built on trusted foundations and natural ingredients, the new range has been developed to improve your pets joint health and overall wellness.  These snacks are enriched with collagen to support joint health…

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Dog G8 signs distribution deal with Petcetera

The company, which was founded by father and son duo Peter and Chris Maxted, is known for manufacturing retractable, portable gates that are designed to fit almost any configuration, notably the front door to prevent dog escapes and dog attacks. The duo, who last year appeared on BBC One’s Dragons’…

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Pets at Home launches new Nutribalance range

Pets at Home has announced the launch of its latest pet food range, Nutribalance. Scientifically developed by a team of pet nutritionists, this complete pet food targets six key areas of wellbeing and offers balanced and nutritious meals. Nutribalance is available online and in stores and comes in 16 different…

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Petzfoodware rebrands as Smolzz

Petzfoodware, a wet pet food storage brand founded by Ali Thomas, has announced its rebranding as Smolzz, effective immediately. According to Thomas, the new name Smolzz, reflects the brand’s focus on “small” and “thoughtful” designs and aims to provide a range of “high-quality”, food-safe silicone products. With a focus on…

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Jollyes appoints new COO

Jollyes has announced the appointment of Adam Dury as its new chief operating officer effective January. For the last five years Dury has been chief commercial officer at Card Factory plc and a key member of its group operating board. Prior to Card Factory, he worked in commercial roles at…

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Wilsons Pet Food expands treat range with 17 new treats

Scotland-based Wilsons Pet Food has expanded its natural dog treat range with 17 new varieties. These new treats are available in a range of gluten and grain free options, each carrying health benefits. The new Bites range, available in 200g and 1kg, includes eight varieties, each 100% single-source protein, meat…

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Pets at Home rolls out Microsoft AI for profit protection

Pets at Home has rolled out a new AI agent for its profit protection team as part of a partnership with Pets at Home. The agent aims to compile cases more efficiently for skilled human review. Pets at Home is an early adopter of Microsoft’s Copilot Studio, where a business…

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Dog G8 Company celebrates 10,000 sales orders on Shopify

The Dog G8 Company, a family business based in Horsham, has hit a milestone of 10,000 sales orders on Shopify. The company, which was founded by father and son duo Peter and Chris Maxted, is known for manufacturing retractable, portable gates that are designed to fit almost any configuration, notably…

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