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3P Enterprise has announced that its premium pet care brand, Henry Wag, is set to launch in the US pet trade market in partnership with Jolly Pets at the Global Pet Expo 2025 in Orlando, Florida.

The Global Pet Expo, one of the largest pet industry trade shows, provides a platform for brands to connect with key retailers, distributors, and industry professionals.

With its launch in the US market, Henry Wag aims to introduce its premium range of pet drying and cleaning products.

Jolly Pets is a provider of durable and innovative pet toys, and has a strong presence in the US market.

Grantley Rogers, owner of 3P Enterprise and creator of Henry Wag, said: “I’ll be joining Jolly Pets, our new U.S. distribution partner, to officially launch Henry Wag to the U.S. pet trade at Global Pet Expo.

This represents a huge milestone for the brand and a significant personal achievement. A big thank you to everyone who has helped us get to this point and to the team at Jolly Pets for embracing this exciting challenge.

“Attendees of Global Pet Expo 2025 are encouraged to visit Henry Wag and Jolly Pets at booth 5218 to learn more about the brand’s innovative products and the benefits they bring to pet owners worldwide.”

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