Retailers

May- 2025 -

28 May

Tug-E-Nuff introduces new colours for three-in-one water toy

Tug-E-Nuff, the interactive tug toy company exclusively for dogs, has announced new colourways for its three-in-one water toy ‘BOB’, following early success for the dog dummy. From June, BOB will be available in three colours, including Lagoon Green, Aqua Purple, and Orange Splash. Tug-E-Nuff initially launched BOB – the brand’s…

27 May

Brit Care launches new Brit Mini Treats range

Premium pet food brand Brit Care has launched its new Brit Mini Treats range to help combat the most common health challenges of mini breeds. According to Brit Care, miniature breeds make up more than 60% of all domestic dogs in the world, and their “popularity is growing”. The new…

23 May

Canagan launches new Canagan Petite kibble

Canagan, the family-run pet food company renowned for its grain-free dog food, has expanded its wet food range with the launch of its new Canagan Petite kibble. The Petite kibble is available in seven recipes of 100g alu trays. Specially formulated for small breed dogs, this kibble is crafted with…

23 May

Natures Deli expands treat paste range

Pedigree Wholesale has announced a new addition to the Natures Deli Treat Paste range with a new duck flavour. The new paste is grain-free, gluten-free, hypoallergenic and packed with essential vitamins and minerals. Made with just six ingredients or less, Natures Deli treats pastes now come in six flavours, chicken,…

22 May

Herbal Dog Co launches Colloidal Silver High Potency Range

PIF member Herbal Dog Co has launched a new Colloidal Silver High Potency Range, expanding its portfolio of natural pet care products. Designed for multi-pet use, the new range aims to meet growing consumer interest in holistic and plant-based wellness solutions. Colloidal silver is widely known for its natural antimicrobial…

21 May

Omni sales surge 130% following Dragons’ Den investment

Omni, the UK’s first vet-founded nutrition brand catering specifically to allergy-prone pets, has reported a 130% increase in sales, close to £10m, since its appearance on BBC1’s Dragons’ Den, which aired on 6 February 2025. Founders Shiv Kumar and Dr Guy Sandelowsky attributed this sales growth to loyal, returning customers.…

21 May

Albion Pet Foods to expand its retail arm with new rebrand

Midlands-based raw pet food manufacturer Albion Pet Foods has announced plans to expand its retail arm following its acquisition by Gill Bower, business owner and entrepreneur. Since taking over Albion, Bower has moved the manufacturing side of the pet food to a new plant in Warwickshire so that the whole…

20 May

Butternut Box secures £64m in debt financing from Liquidity

Fresh dog food brand Butternut Box has secured a debt financing of £64m from Liquidity, an AI-driven private credit firm. The new funding will enable Butternut Box to solidify its market position in Europe with the development of a second manufacturing facility in Poland. Founded in 2016, Butternut Box is…

19 May

Aldi to relaunch its Cooling Pet Range this summer

Aldi has announced the relaunch of its Cooling Pet Range this summer, available in the supermarket’s middle aisle. The Cooling Pet Range features the Sunshade Dog Bed, Dog Sprinkler Mat, Cooling Mat Large, Cooling Vest and Towel, Pet Travel Bottle or Bowl, Long Body Dog Toy and Cat Toy Moggy. …

19 May

Pedigree Wholesale unveils price cuts on 500 products

Pedigree Wholesale has announced major price cuts on 500 of its “most popular” products in a bid to help businesses maximise their profits. By closely monitoring market trends and competitor pricing, the group has invested in lowering prices to better support independent pet retailers. According to Pedigree Wholesale, savings on…