Industry News
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Oct- 2024 -25 October
Bakers becomes first pet food brand to use NaviLens tech
Purina-owned Bakers has become the first global pet food brand to incorporate NaviLens technology into the packaging of its main meal range. From early 2025 Bakers will be supporting blind or partially sighted dog owners, when it launches NaviLens codes on its packaging, to easily find the information they need…
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25 October
Wellness Pet Company appoints new CFO
Wellness Pet Company has announced the appointment of Sanjay Singh as its new chief financial officer. Singh was a finance and strategy consultant before coming to Wellness Pet, prior to that, he served as US CFO at Qurate Inc. He has a bachelor’s degree from St. Xavier’s College in Calcutta,…
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24 October
EasyEat secures new stockists
EasyEat has announced that its raised pet feeder has secured a number of orders from independent pet shops around the country during its debut at PATS Telford. The brand also had the opportunity to meet with its buyer from Pets at Home who has recently given them a listing online.…
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24 October
Doodlebone launches dog jackets
Doodlebone has announced the launch of its brand-new jacket range in store and online this October. The jackets range includes three different types of outerwear: The Doodlebone Fleecy, Puffer Jacket and the Mac in a Pack. The new products combine water-resistant fabrics, washable materials and additional features. James Mokler, product…
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23 October
Jollyes to open three stores before the end of the year
Jollyes has announced that it is set to open three new stores, in East Kilbride, Leyland and Cardiff, before the end of the year. The Leyland store will be the first to open on Friday 15 November, with a formal ceremony the next day. It comes as Jollyes stores across…
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23 October
Pure Pet Food secures £15m investment from Felix Capital
Pure Pet Food, which provides personalised dog food delivered to customers’ doors, has completed a major £15m investment round led by Felix Capital and including Mercia Ventures. The latest investment will support the further expansion of the Yorkshire-based business following a period of rapid growth. Pure Pet Food was founded…
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22 October
Clasado enters pet nutrition market with Bimuno Pet
Berkshire-based Clasado Biosciences, a global leader in the development of scientifically proven prebiotic ingredients and product solutions for the gut microbiome, has entered into the pet nutrition market with the launch of Bimuno Pet. Bimuno Pet is an identity that formulators can use on-pack to distinguish the pet health prebiotic…
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22 October
Just for Pets launches designer brands at Tamworth store
Just for Pets has announced that it has started selling designer products for pets at its Tamworth store. The store is now selling brands such as Boss, Tommy Hillfiger, Polo, Ralph Lauren, Florence by Mills and Barbour. The store also stocks a variety of pet fashion brands including Bully Billows,…
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21 October
Butchers Pet Care acquired by Inspired Pet Nutrition
Butcher’s Pet Care has been acquired by Inspired Pet Nutrition (IPN), the independent pet food business owned by CapVest. The acquisition will include a refinancing of term debt provided by Blazehill Capital and working capital facilities provided by Secure Trust Bank Commercial Finance. The optimal solution was a combined funding…
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21 October
Dr Veneta launches new Stay Well recipe
Kent-based veterinary surgeon and nutritionist Dr Veneta Kozhuharova has launched a new variety to her existing Dr Veneta range. The newest recipe in the line is the Stay Well (Chicken and Rabbit, Apple and Pumpkin) flavour. Other varieties include Stay Mobile (Chicken Swede and Blueberry), Stay Calm (Turkey, Pear and…
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