Industry News

Natures Menu expands Natural Raw Nuggets Range

Pet food manufacturer, Natures Menu has announced it has added to its Fruit and Vegetable Raw Nuggets line with the addition of Natural Raw Nuggets Veggie Boost, as well as new look packaging. The Veggie Boost Nuggets are made from a blend of 15 fruits and vegetables including butternut squash,…

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Fish4Dogs set to launch TV campaign

Fish4Dogs is set to undertake its first-ever television advertising campaign next month, encouraging dog owners to ‘Switch to Fish’. ‘The Run’ features a man and his dog enjoying their run over the moors as they consider the health benefits of switching the dog’s diet to fish. Launched at Crufts, the…

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Owner of raided 4 Paws banned from acting as company director

Former owner of the 4 Paws boarding kennels, Jodie Annabel Fairbrother, from Immingham, Lincolnshire, has had her bankruptcy restrictions extended for seven years meaning she is unable to act as a company director without permission. Her business traded from Janika Boarding Kennels under the name ‘4 Paws’ and provided animal…

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PetSafe Brand launches ‘innovative’ behavioural training products

Global pet product expert, PetSafe Brand has announced the launch of two new behavioural products for dogs; the PetSafe Spray Bark Collar and the PetSafe Remote Spray Trainer. Both are “premium training collars” that deliver a light spray to stop unwanted behaviours such as barking or not coming when called.…

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Dog yoghurt brand Frozzys announces new flavour launch

Frozzys, a manufacturer of frozen yoghurt for dogs, has announced the launch of a new flavour. The new flavour, Peach, will be available from May, joining the existing product portfolio consists of four flavours, original, strawberry, blueberry and cranberry. Frozzys says all of its recipes are formulated with the support…

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Lintbells launches first TV ad campaign for YuMove

Lintbells is launching its first ever TV advertising campaign to promote its YuMove brand to dog owners. The TV campaign launches on 15 April across the ITV Central West region and Sky AdSmart aiming to reach millions of dog owners across the UK. The 30 second advert will look to…

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Ceva launches feline hypertension initiatives

Ceva Animal Health, manufacturer of Amodip, will be running Feline Hypertension Month for the second consecutive year in May to raise awareness of hypertension and improve the detection and management of high blood pressure in cats. As part of the campaign, veterinary surgeons are being urged to measure their feline…

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RVC identifies links between osteoarthritis in dogs and humans

An international team of researchers, led by the Royal Veterinary College (RVC), have for the first time identified key similarities between osteoarthritis (OA) in dogs and in humans. The findings, which are published in Nature Reviews Rheumatology, suggest the similarities are partly due to the shared lifestyles and environments of…

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Butcher’s first TV commercial in five years to air during BGT

Tomorrow (13 April) marks the launch of Butcher’s Nourishing Food For Dogs’ first advert in five years. The advert, developed by family-run company Butcher’s and creative agency, Life, will air on ITV during the Britain’s Got Talent ad breaks. The advert aims to capture the unique bond between dog owners…

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Dogs Trust appoints Owen Sharp as new CEO

Animal welfare charity Dogs Trust has appointed Owen Sharp as its new chief executive, who will join the company in July. Sharp is currently CEO of the Movember Foundation, a global charity that seeks to improve men’s health. Prior to that he was CEO at Prostate Cancer UK and deputy…

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