Industry News
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Aug- 2025 -21 August
Wagg launches dog-friendly ‘Pupnic’ benches in UK parks
Pet food brand Wagg is rolling out a series of dog-sized picnic benches in parks across the UK to mark the launch of its new Chews range and National Dog Day on 26 August. The ‘Pupnic’ benches, built from sustainable materials and 30cm high to accommodate dogs of all breeds,…
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20 August
The Kennel Club announces closure of Bark and Read
The Kennel Club and The Kennel Club Educational Trust have announced the closure of the Bark and Read Alliance. The organisation stated that the initiative has now surpassed the original goal of promoting canine-assisted literacy support in schools, within a framework that benefits both dogs and children. Therefore, the decision…
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20 August
Pets Choice opens first factory outlet in Blackburn
Pet food manufacturer Pets Choice has opened its first factory outlet store in Blackburn, offering clearance deals across its product range. The store, branded Pet Range, stocks food, treats, toys and wildlife products. Located on Whitebirk Industrial Estate, it marks the company’s first move into physical retail. Pets Choice said…
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19 August
Jollyes partners with Uber Eats for on-demand pet food delivery
Jollyes has announced that it has partnered with Uber Eats to offer on-demand pet food delivery services from 13 stores. The new tie-up under the “Zoomies” brand will allow customers in a five-mile radius of the 13 Jollyes stores to order delivery of pet food, raw food and toys via…
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18 August
Furr Boost launches new packaging with digital features
Dog hydration brand Furr Boost has introduced new packaging as part of a brand refresh aimed at clarifying messaging and supporting international growth. The redesign includes a simplified logo and updated pack layout intended to improve usability and highlight key product information, including its role in supporting digestion, metabolism, appetite,…
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18 August
OMNI unveils Lean Paws ‘Ozempic for dogs’
Pet health brand OMNI has announced the launch of Lean Paws, a natural supplement designed to tackle canine obesity. The new supplement has been inspired by innovative human weight loss drugs like Ozempic and is designed for dogs as a new option for managing excess weight. The supplement works by…
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15 August
3P Enterprise launches online portal for pet retailers
UK-based pet product distributor and importer 3P Enterprise has launched a new online portal to simplify trade ordering for retailers stocking its pet product brands. The platform provides real-time stock visibility, order tracking and access to marketing assets for brands including Henry Wag, Jolly Pets, Petmate, Lilly and Jake, and…
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15 August
Inspired Pet Nutrition to acquire Ultra Premium Direct
Inspired Pet Nutrition (IPN) has announced that it has entered into exclusive discussions with Eurazeo regarding the sale of Ultra Premium Direct (UPD). Founded in 2013, UPD has established itself in the French premium pet food market and is now recognised as the top D2C online brand in the segment…
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14 August
Lily’s Kitchen updates wet cat food range
Lily’s Kitchen has overhauled its wet cat food range with new recipes, pack sizes and packaging. The changes include four textures – Smooth Paté, Tasty Cuts in Gravy, Shredded in Broth and a new Shredded in Jelly option – aimed at catering for different life stages from kitten to mature…
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14 August
Cranswick partners with BlakBear on digital quality assurance programme
Cranswick has announced it has partnered with UK-based technology company BlakBear to launch a digital quality assurance programme. The programme will improve quality testing across 17 Cranswick sites through the use of BlakBear’s freshness sensor technology and AI software. It will aim to deliver unique insight into quality by generating…
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