Manufacturers
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Mar- 2021 -18 March
Beco unveils major packaging refresh
Sustainable pet brand Beco has announced the launch of a major packaging refresh, with a new look designed to “communicate its core mission to encourage pet owners to love their planet as much as they love their dog”. Its new packaging is made from plant-based materials and printed with water…
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17 March
Supreme Petfoods launches new eco packaging
Supreme Petfoods has relaunched its Tiny Friends Farm Bathing Sand in a new eco-friendly packaging, in line with strong consumer trends and more environmentally friendly shopping habits in the pet sector. The new pouch pack uses 85% less packaging than before and is 100% recyclable. It also takes up 96%…
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16 March
Hill’s Pet Nutrition launches prescription dog food
Hill’s Pet Nutrition has announced the launch of its new ‘Prescription Diet Derm Complete’ food – the world’s first nutritional solution that is “clinically proven to tackle both food and environmental sensitivities in dogs”. With research by the group showing that 40% of vet visits by dogs are due to…
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10 March
Assisi Pet Care acquires Town and Country Petfoods Ltd
Assisi Pet Care Ltd has acquired Town and Country Petfoods Ltd, for an undisclosed sum. Established in 1974 by the Parkinson family, Town and Country is based in Melton Mowbray, Leicestershire, where it has a 26 person team. It markets an extensive range of dog and cat foods and treats,…
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5 March
Walker and Drake launches treat range
Cold pressed pet food manufacturers Walker and Drake has entered the dog treat market with a new range of treats. The Barnsley-based company was launched last year by business partners Richard Grant, David Taylor and Tim Matthews after they “spotted a gap in the market to provide a high quality…
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4 March
Pooch and Mutt launches trial pack range of products
Pooch and Mutt has launched a trial pack range which will offer customers smaller sizes of some of the brand’s “best-selling products”. To celebrate the launch of its new range of taster packs for dogs, the group has also created a new competition for pet owners working at home. The…
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2 March
Norsh continues Mackle growth
Mackle Petfoods, owners of award winning brands Naturo, Brandy and Cat Club is continuing to add value to the pet food category with it’s most recent brand addition of Norsh; a freeze-dried natural treat for both cats and dogs to enjoy! Stemming from Mackle Petfoods’ mission to improve pet nutrition…
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2 March
Purina to use surplus brewery grains in dog treat pilot
Purina has announced the launch of a new dog treat which is formulated with surplus grains from breweries in a bid to tackle food waste. By upcycling grains that might otherwise be left to spoil, Purina said it is able to reduce food waste, repurposing the nutritiously dense substance as…
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Feb- 2021 -25 February
Denzel’s launches new training bites
Pet food brand Denzel’s has launched new ‘soft ‘n’ squishy’ training bites for puppies after Google searches for “buying a new puppy” increased 166% since lockdown was announced last March. Suitable for puppies aged from eight weeks to 12 months old, the new recipe is made with “peanut butter, sweet potato…
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25 February
Catipilla fundraising exceeds target by 196%
Luxury cat furniture business, Catipilla, has raised £196,702 from 295 CrowdCube investors through its latest fundraising effort, 196% of the original crowdfunding target. The “vote of confidence” from investors will support new product development and further accelerate sales, according to the group, which is known for producing high-quality climbers, high…
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