Manufacturers

Apr- 2021 -

22 April

Brambles Pet and Wildlife names digital marketing manager

Brambles Pet and Wildlife has appointed Laura Tracey to head up digital marketing for the business. The company, which manufactures pet food, has said that Tracey will be responsible for digital marketing strategies that will “help grow sales through specialist trade customers”. As a family-owned business, she joins David Tracey,…

21 April

New eco-friendly dog bed brand to launch in the UK

A new dog bed company, which makes its products from regenerated plastic waste, is set to launch in the UK on 10 May. The new brand, Settle, said that it “caters for a new generation of dog owners who place value in their interior and eco choices”. The products will…

20 April

Vita Canis launches calming remedy for dogs

Pet aromatherapy group has introduced its new Comfort Blend product, in order to help dogs out of lockdown. It comes as the group said that many dogs have become attached to their owners over lockdown, and when things start to get back to normal and people gradually return to work,…

20 April

IAMS donates five million meals to homeless pets

Since 2017, IAMS’ has donated over five million meals to homeless pets through its charitable initiative ‘I Am Home’. According to IAMS, the charitable initiative donates a “minimum” of one million meals to rescue centres each year, and now supports more than 60 pet rescues across the country. The programme…

19 April

PIF launches range of training webinars for members

The Pet Industry Federation (PIF), the UK trade association for pet businesses, has launched an exclusive series of 80 training webinars for its members. The webinars are free to access and cover the wide range of topics and issues held at the Virtual Petindex trade shows. The collection includes sessions…

16 April

Catit launches insect-based cat food range

Catit, the brand known for its range of cat toys and accessories, is launching Nuna, the UK’s first ever range of insect-based cat food – in a bid to help tackle the “environmental impact” of cat food in the pet food industry. Catit Nuna’s product content consists of up to…

12 April

Hills partners with Gemma Atkinson to launch #MissionForeverFriend

Hills Pet Nutrition has partnered with actress and Hits Radio presenter Gemma Atkinson as part of its nationwide campaign to support homeless pets in need due to Covid-19. According to Hills, animal shelters across the country are “facing unprecedented budget cuts and financial strain”. In addition, a growing number of…

12 April

Ceva launches new separation anxiety guidance for pets

Ceva Animal Health has launched new guidance on separation anxiety for pets coming out of lockdown. The manufacturer, responsible for pet behavioural product Adaptil, is providing the guidance via leaflets, available online and physically, which will allow retailers to distribute it to customers how they see fit. The leaflet, titled…

6 April

Naturo Natural Pet Food launches national campaign

Naturo Natural Pet Food has launched its latest marketing campaign, which will be seen across TV and digital channels across the UK and Republic of Ireland and will last for 10 weeks. It comes as the brand has seen “exponential” growth over the past year, with a 64% increase in…

1 April

ProDog Raw to host virtual exercise classes for pets

Raw dog food company, ProDog Raw, has announced it will host virtual exercise classes for people and their dogs to help pets lose weight ahead of the summer. The company decided to host the class due to many owners exercising their dogs less during lockdown and self-isolating periods. The class…