Manufacturers

Oct- 2012 -

22 October

Mars Petcare team smash Guinness World Record for pet food donation

A Leicestershire-based pet care company has broken a Guinness World Record for donating the most pet food to charity in 24 hours. Mars Petcare Associates, from Waltham, officially became world record holders during their annual Customer Development and Marketing Conference. The previous world record of 900 kilogrammes donated in one…

22 October

James Wellbeloved raises £2,500 for Dogs for the Disabled

Pet food producer James Wellbeloved has raised £2,500 for a dog charity by competing in a gruelling charity bike ride. A team of seven cyclists from the company, dubbed the Magnificent Seven, rode the arduous London to Brighton course to continue previous efforts – last year James Wellbeloved staff raised…

18 October

Billy + Margot lands investment from ‘Dragon’

After impressing the investors on television’s Dragon’s Den, Billy + Margot founder Marie Sawle accepted Deborah Meaden’s £60,000 offer for 40 per cent of her business. Launched at Crufts this year, Billy + Margot offers a range of healthy and nutritious iced treats for dogs and was recently crowned ‘Dog…

12 October

KONG launches new website

Pet product manufacturer KONG has launched a new website. The website launch follows on from the recent market introduction of KONG’s ‘Traxx’ – a tyre-shaped product which has an unpredictable bounce and can be filled with treats. To take a look at the new website, visit www.kongcompany.com

8 October

Wet Nose Week highlights dogs health and wellbeing

New research from Pedigree suggests that while pet owners try and care for their dogs in the best way possible, their actions are not always in their pet’s best interests. The Pedigree ‘Paws for Thought’ report show that nearly 40 per cent of dog owners have fed their animals toxic…

Sep- 2012 -

17 September

Peregrine’s ‘Dave for a day’ provides retail experience

At Peregrine’s recent open day in celebration of its 25th anniversary, director Dave Perry was auctioned off to the highest bidder in aid of Jersey’s Durrell Institute. MD of Pampurred Pets Steve Fowler bid £501 to win Dave’s services for a day. Dave put his reptile expertise to good use…

13 September

Crown Pet Foods and Vital Pet Products in partnership

Crown Pet Foods has announced the appointment of Vital Pet Products as its third party logistical partner for the specialist pet industry. Vital Pet Products’ appointment comes on the heels of the announcement that Crown Pet Foods will take distribution for the James Wellbeloved and Royal Canin brands in-house from…

6 September

3P Enterprise celebrates its 10th anniversary

Gloucestershire-based pet accessory company 3P Enterprise will launch a new range of products at PATS Harrogate as part of its 10th anniversary celebrations. Founded by managing director Grantley Roberts in 2002 as Pet Play Pads, 3P began life as an ecommerce company, selling a range of stylish wooden pet houses…

4 September

IAMS to launch limited edition flavours this Christmas

Pet food company IAMS will launch a collection of limited edition Christmas flavours this autumn. Bagged in festive red and green packaging, the new 1kg Cat and 3kg Small/Medium Dog bags will contain a recipe dry mix flavoured with turkey. IAMS brand manager Shelagh Clark said: “Christmas has long been…

Aug- 2012 -

30 August

Pedigree to launch biggest marketing campaign for a decade

September will see Pedigree launch its biggest marketing campaign for a decade, as the brand aims to raise awareness of its nutritional credentials. Titled ‘Has your dog had his 4 a day?’ the £4.5 million campaign focuses on Pedigree laying out four key requirements for dogs’ overall health and wellbeing.…