Nominated by customers nationwide, the award is presented for exemplary service in nutritional advice and assistance to customers, both trade and retail.
“We’re all very proud of our nutritional helpline and to win the award this year, having previously been runner-up is testament to the hard work put in by all the team here at Allen & Page,” said Rachel Parrott, who leads the nutritional team.
“We are so pleased that people not only use, but also appreciate our helpline, and we hope it continues to be the first port of call for any equine nutritional questions. Thank you to everyone who voted, to be recognised in such a way is truly a great honour.”
Nominations for the award were invited from retailers and consumers, with the final judging based on these and mystery callers posing questions designed to challenge each helpline.
One nominator said: “Allen & Page is a fantastic company to deal with. They listen intently to your requirements and give a variety of options and detailed advice on what’s best for your horse.”
A judge added: “I was pleased to receive a pack of information in the post, along with a money-off voucher and samples to make sure the horses like it before I have to invest in a whole bag!”