Manufacturers

May- 2014 -

6 May

KONG wins two prestigious retailer awards

So far, 2014 has been a successful and a busy year for KONG with great interest in its new products ranges and two prestigious awards scooped at PATS 2014. KONG Off/On, the toy with an ingenious switch to turn the squeak off, won the Product Innovation Category in the…

Apr- 2014 -

11 April

Ceva launches Adaptil puppy training films

Ceva Animal Health has launched a series of puppy training films to educate dog owners on new puppy ownership, from purchasing through to training. The three films, which are available to view in the puppy section of the Adaptil website are presented by the leading dog trainer and behaviourist Carolyn…

2 April

Sneyd’s Wonderfeeds expanding fast

An increase in the demand for the Sneyd’s Wonderdog range, as well as its small animal feeds, has led to the appointment of Simon Le Jeune to the company’s sales department. Chairman of the company John Sneyd said the company developed a two year expansion plan during the latter quarter…

Mar- 2014 -

28 March

Arden Grange introduces new Partners Appetite Plus

Sussex-based pet food company Arden Grange is to introduce a new addition to its range of super premium, naturally hypoallergenic tinned dog foods, Partners Appetite Plus. Suitable for all breeds of dogs and puppies, this complete, highly concentrated liquid diet has been formulated with weaning puppies and adult dogs requiring…

27 March

Ceva launches national TV ad campaign for Feliway

Ceva Animal Health is launching a national TV advertising campaign to highlight the benefits of the UK’s leading veterinary behaviour product, Feliwayamongst cat owners. Featuring the ‘Feliway’ purple cat playing happily in the home with its family, the 30-second advertisement will havethree interchangeable voiceover options to raise awareness of common…

10 March

Orijen signs exclusive deal with Vital

Bern Pet Foods has announced an exclusive distribution agreement with Vital Pet Products for its range of Orijen dog and cat foods and the recently introduced freeze-dried foods and treats. The partnership, which will be launched to the trade at PATS, is accepting pre-orders now. Colin Rodger, director of Bern…

Feb- 2014 -

28 February

VARIO System leading the way with UK pet retailers

flexi, the company behind the world’s most popular retractable dog lead, has seen a surge of interest from retailers following the announcement and confirmed launch of its innovative new VARIO System in the UK. Following the products preview at PATS Harrogate 2013 and subsequent unveiling of its high profile marketing…

11 February

Peckish pulls more consumers into bird feeding with TV campaign

A new Peckish bird food advert has hit TV screens, that forms just one element of Westland Horticulture’s £1 million bird care communication campaign for 2014. The extensive campaign, comprising of TV, national and specialist press aims to pull new consumers into regular bird feeding, opening up the category and driving sales.…

10 February

Group55 react to global growth

The continued global growth of Group55 has created the need for the company to expand its workforce. As a result, Shaun Warrington has been appointed as the international sales and marketing co-ordinator, whose principle role includes global control and management of the Animology brand. Shaun has returned to the UK…

10 February

flexi unleashes UK marketing campaign to support VARIO launch

flexi has kick-started a heavyweight marketing campaign to support the launch of its new VARIO system product as it launches in to the UK. The aim of the marketing campaign is to introduce the VARIO to consumers and pet retailers, showcasing the features which makes this unique modular based system…