Zooomy to launch at PATS NEC Birmingham

Zooomy, a new veterinary-developed joint supplement for pets, is set to debut at PATS NEC Birmingham later this month. Created by veterinary surgeons Humphrey and Joanna Grimmett, is a liquid formula using long-chain hyaluronic acid, an ingredient associated with healthy joint function in horses, dogs and cats. The husband-and-wife team,…

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Buffalo Co secures exclusive distribution deal with Decco

Natural dog treat supplier Buffalo Co has agreed an exclusive distribution partnership with Decco, the UK’s largest garden centre wholesaler. The tie-up gives the family-run firm nationwide access to retailers through Decco’s logistics and retail network. Buffalo Co, founded in the UK, supplies a range of single-protein, additive-free dog treats…

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Kissamo launches bespoke acrylic pet tags in UK

Vancouver-based startup Kissamo has launched its bespoke acrylic pet tags in the UK, offering free shipping as part of its international expansion. Founded in 2019 by designer Laurel Murray, Kissamo specialises in lightweight, weatherproof tags crafted from acrylic rather than traditional metal.  The material is designed to be durable, silent…

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Final call for organisations to apply for the Purina BetterWithPets Prize 2025

If your organisation is improving lives through the power of the pet-human bond, this is your chance to grow your impact and become part of a powerful movement. Applications for the 2025 Purina BetterWithPets Prize close on 12th September, and entering is quick and easy. Purina is offering organisations across…

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Ruffingtons celebrates first year of ‘rapid growth’

Dog treat brand Ruffingtons has marked its first anniversary in which it saw it double its initial growth targets and expand to more than 200 stockists across the UK. The company, part of Lincolnshire-based Fold Hill Foods, launched at the Pets and Aquatics Trade Show (PATS) in September 2024 with…

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Purina Institute publishes new pet nutrition guide for vets

The Purina Institute has launched a new handbook aimed at helping veterinary professionals provide nutritional advice for healthy dogs and cats. The Handbook of Canine and Feline Well-Pet Nutrition is a free, product-agnostic digital resource created with input from 54 experts across 20 countries.  It covers topics such as nutrient…

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Purina Europe appoints new CEO

Purina has announced the appointment of Rafael Lopez as the new chief executive officer for Purina Europe. He succeeds Purina’s previous European CEO, Jeff Hamilton, who has assumed the role of CEO of Nestlé Americas. Most recently, Lopez held the position of regional director for Italy and Southern Europe of…

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Omni seeks ‘dog breath inspector’ to test new supplement

Pet health brand Omni is offering £9,000 to a UK dog owner willing to monitor their pet’s breath daily for 12 weeks to test a new supplement. The company, founded by vets, is looking to appoint its first “dog breath inspector”.  The successful applicant will be sent a supply of…

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Pedigree Wholesale north sales team manager John Newbury dies

Pedigree Wholesale has announced that John Newbury, its north sales team manager, has passed away on Sunday 17 August 2025, following a short illness. Newbury joined Pedigree in September 2019 as aquatics business unit manager, later becoming north sales team manager. Known for his expertise and dedication, he was a…

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Jollyes unveils KatKin partnership

Jollyes has announced that it has partnered with fresh cat food brand KatKin to become its largest retail partner to date. As a result, KatKin products have now officially launched in 80 Jollyes stores across Britain, and the range will include six different recipes, plus variety packs. The partnership comes…

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