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Doodlebone has unveiled Lilac Quilt as the latest addition to its Dinky Dog collection. The seasonal update, designed for puppies and small breeds, utilises a soft purple tone in the brand’s quilted fabric.
According to the company, the launch follows high performance for purple and lilac palettes across its existing portfolio.
The new range includes the Snappy Harness, collars, leads, bow ties and treat pouches, with components sized specifically for smaller animals.
The product line is designed to sit alongside existing pastel options such as Mint Quilt. The items feature refined hardware and soft materials tailored for boutique pet retailers.
Doodlebone provides independent retailers with support including free delivery, no minimum order quantities and a lifetime guarantee on products. First orders from the new collection are currently eligible for special launch offers.
James Mokler, product marketing manager at Doodlebone, said: “The Lilac Quilt launch was a highly anticipated move for the brand. Purple tones resonate strongly with our customer base and introducing the colour to the Dinky Dog collection was a natural evolution.
“The aim was to maintain the durability and comfort of the quilted fabric while offering a fresh, playful style for the spring and summer seasons.”
