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Dog accessory brand Doodlebone has announced the launch of its sister brand, Nuri.
The first product in the range, Vita Bites, is a new line of daily dog supplements designed to support everyday wellness.
Available in five flavours, Nuri Vita Bites are made of natural and active ingredients, and are targeted solutions for joint care, gut health, skin and coat, calming, and overall wellness.
The Nuri Vita Bites range are available as both single packs and boxes of 10 with countertop display units available for retailers.
James Mokler, Product Marketing manager, said: “After a decade of designing products that help owners care for their pets, expanding into the supplement market felt like the natural next step.
“Nuri is a new brand under the Doodlebone umbrella which will focus on pet health and wellness and the launch of Nuri Vita Bites allow us to support dogs in new ways, helping pets shape healthy lives.”
