Register to get 3 free articles
Want unlimited access? View Plans
Already have an account? Sign in
Twiggels has announced the launch of its natural dog shampoo range to target the premium pet care category.
The British brands’ new range, which consists of four plant-based products, aims to meet consumer demand for functional grooming products with cleaner labels.
The four-product line includes Muddy Paws, Fresh Paws, Silky Shine and Puppy Soft. Each shampoo is designed for specific needs, including deep cleaning, odour control, coat conditioning and sensitive skin.
According to Twiggels, the products are vegan-friendly, pH balanced for dogs and free from SLES and silicones. The brand also uses plant-based ingredients and recyclable packaging to align with increased consumer interest in sustainability.
All items are manufactured in the UK. The launch follows a period of growth in the premium pet grooming sector as owners seek products that focus on animal wellbeing.
Daniel Ansell, founder of Twiggels, said: “Twiggels was launched with an aim of creating a pet shampoo that was gentle for dogs, effective for owners and kinder to the planet.
“We know that dog owners are always looking for what is best for their four-legged friend, not just in their diet but in their overall wellbeing and Twiggels can help to meet that demand.”
