Nulo launches in UK with Pets at Home partnership

Nulo has launched its pet food range in the UK, with products now available nationwide through Pets at Home. The US brand, which focuses on high-protein, low-carbohydrate recipes, said the move marked its first entry into the British market.

Founded with the aim of providing nutrition that supports pet health and activity, the company has grown into one of the sector’s leading premium brands. It said the UK launch included a decision to manufacture its freeze-dried products and ingredients locally to improve freshness and support sustainability objectives.

Michael Landa, founder and chief executive, said: “The UK is home to some of the most dedicated and discerning pet owners in the world, and we know they’re increasingly seeking healthier, more natural and premium nutrition for their dogs and cats.”

Nulo’s range includes baked kibble, kibble blended with freeze-dried pieces, wet foods and broths. The recipes feature probiotics and omega-3 ingredients intended to support digestion, immunity and skin and coat health. Products are offered for different pet ages, sizes and activity levels.

The company said its arrival in the UK expanded its global footprint and reflected rising demand for premium nutrition options among pet owners. Products are available through Pets at Home’s website and in stores across the country.