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Vital Pet Group, a wholesale pet product supplier based in the UK, has become the exclusive distributor of the 100% organic pet food range Yarrah.
Yarrah is one of the leading organic pet food brands in Europe, with a full range of premium dog and cat food and treats.
In partnership with Vital, Yarrah has developed an “innovative programme” of marketing activity to support retailers ready to create or expand their organic range.
Stockists will be able to order a Free Standing Display Unit (FSDU), which stocks a wide selection of products from across the range. With each FSDU purchase, a marketing support budget will be available to “help drive customers to the shop”.
Yarrah has also developed Point of Sale (POS) packs which include shelf wobblers, a poster and floor stickers to help improve communication about the benefits of organic.
Gerwin Boer, UK sales manager for Yarrah, said: “Pet owners are increasingly looking for healthy pet foods and trustworthy brands and we are proud of our transparency and ability to bring ethical, sustainable pet food into the UK. Our food and treats are of the highest quality for all stages of an animal’s life.”
