New wild garden bird food

The Provenance Trading Company has launched its all new wild garden bird food brand, Chirpy. The products combine high quality ingredients and eyecatching packaging and branding.

The product range is packed at source for substantial cost saving and to provide better value for money.

Chirpy’s ingredients are carefully sourced. Peanuts are premium quality large varieties and sunflower hearts the finest bakery grade. All are packed at source for freshness and to help reduce Chirpy’s carbon footprint.

The launch range comprises four consumer friendly 1kg packs plus a unique eight ball variety pack of fat balls with competitive RSP’s ranging from £1-99 to £4-99. Margins are equally healthy for retailers.

The Company is currently able to supply retail customers direct from their Lincolnshire warehouse facility. Nick Charlton of Chirpy said: “Largely as a consequence of the growing number of TV nature programmes, plus campaigns by the likes of the RSPB, more and more consumers recognise the importance of feeding garden birds all year round, and not just during the colder winter months.

“Our new strongly branded high quality range is specifically designed to sit comfortably on the shelf amongst other consumer brands with year round appeal and sales in mind, an attractive commercial proposition for retailers.”

For more information go to www.chirpybirdfoods.com (still under construction).