Marketeers of pioneering animal health products, Ceva Animal Health is launching a major new national TV advertising campaign in the run up to Crufts to highlight the benefits of its leading veterinary behaviour product Adaptil® amongst dog owners.
Running hot on the heels of the recent new Feliway® TV advertisement which focused on the real life testimonial of a cat owner and the challenges of introducing a new cat to a household, the new Adaptil advertisement will feature a dog owner and her Cavalier King Charles Spaniel, Dude, who is anxious when his owner is away from home. With the strapline ‘Best behaviour starts here’ the advertisement will educate pet owners on the action they should take to keep their dogs happy when they are left at home alone and Dude’s experience taking the ‘Adaptil 30 day challenge’.
The new 30-second Adaptil advertisement will air from Monday 2 March until Sunday 15 March and this will be followed by 10-second and 30-second versions of the Feliway advertisement, which will air from Monday 16 March until Sunday 29 March. The advertisements, which are aimed at ABC1 women, will be featured on ITV1, Channel 4, Channel 5, digital channels including E4, Film4, ITV2, ITV3 and ITVBe and London Live.
“With interest in dogs at its highest in the run up to and during Crufts, we will be raising awareness of both Adaptil and Feliway via our new TV advertising campaigns over the coming weeks to further enhance our status as market leaders in behaviour,” comments Emma Jackson, product manager for Adaptil and Feliway at Ceva Animal Health.
For further information on Adaptil or Feliway visit adaptil.co.uk or feliway.co.uk.