VARIO System leading the way with UK pet retailers

flexi, the company behind the world’s most popular retractable dog lead, has seen a surge of interest from retailers following the announcement and confirmed launch of its innovative new VARIO System in the UK

Following the products preview at PATS Harrogate 2013 and subsequent unveiling of its high profile marketing campaign for 2014 – the brand has had a great response from retailers nationwide.

The VARIO System features a core lead unit together with an innovative range of accessories which include the LED Lighting System, Multi Box and three different belt options: an LED flashing light belt, a nylon coupler for two dogs and a shock absorber.

Dedicated to providing its customers with outstanding support, flexi is further supporting the launch of its new product by offering twoPATS Sandown exclusives. Initially, any retailers who order the VARIO System will be provided with PR support to help launch the exciting new generation of dog leash to its local market. Following that, a ‘Win Product at PATS’ opportunity allows retailers will be able to enter for their chance to win a flexi VARIO 2-sided floor stand plus VARIO System stock for their shop.

Sylvie Geffrelot, sales manager from flexi said: “flexi has spent several years developing the VARIO System and we are delighted at how well this innovative product is being received in Europe and worldwide. It’s such a unique selling point of the VARIO System that additional accessories are available – and therefore a great opportunity for pet retailers to drive repeat visit from customers who will be able to return to buy from the range beyond their initial purchase.”

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