Manufacturers

Natural Instinct announces several new key appointments

Natural Instinct has been one of the major success stories of the pet food manufacturing industry in the UK over the past few years.

The company, which introduced its special range of recipes based on the BARF (Biologically Appropriate Raw Food) Diet onto the market, has experienced rapid growth in recent times doubling its factory space at its Camberley base, while at the same time increasing its number of employees.  The company recently announced further expansion with the appointment of several new key staff members.

Natural Instinct will now be led by chairman Karl Brackhaus who since the early days of the company has been financing and supporting its rapid growth. Kate Brooks joins as sales and marketing manager, while Sonja Kasalovic becomes the company’s supply chain manager working closely with the customer support team.

Longstanding members of Natural Instinct wholesale manager Anthony Smallman and business support manager Jo Taylor are combining their wealth of expertise in the pet food industry to strengthen and increase links between the company and the wholesale customers and retail outlets. Also joining this wholesale team is Christina Taylor. 

Finally, Natural Instinct’s production team is to be led by Atilla Szeghalmi and his brother Janos Szeghalmi. Commenting on the new appointments, Karl Brackhaus said: “Nothing has changed at Natural Instinct in terms of delivering quality products and a great customer service. We have implemented these changes in management to ensure that we continue to offer all our customers some of the best BARF diet products on the market and that we offer a seamless service to all pet owners, wholesalers and retailers.”

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