Medicanimal.com partners with Maxymiser to accelerate online growth

MedicAnimal, one of Europe’s largest and most trusted online retailers of veterinary products and pet supplies, has partnered with Maxymiser to improve customer engagement and increase conversion across all of their 14 European ecommerce sites.

MedicAnimal, which launched in 2007, is already one of the fastest growing online pet pharmacies. As a purely online business it has identified optimising the customer experience as an important part of its growth strategy. Maxymiser, an expert in cross-channel optimisation for online business, will develop a long-term testing programme to support MedicAnimal in its online growth.

Peter McCormack, conversion and optimisation manager at MedicAnimal said: “Our work with Maxymiser will help us to eliminate assumptions typically made during the web development process, and to mitigate risk as we make changes to the sites to improve the user experience.”

MedicAnimal chose Maxymiser following a comprehensive competitive process, Peter continued: “This collaboration is crucial – we wanted a relationship that was fully managed, but also a tool that was flexible enough to allow our on-site developers and designers to self-service where necessary. Maxymiser presents us with an open solution to testing and optimisation.”