Ceva launches Facebook game to promote product range

Veterinary pharmaceutical range Ceva has created a game to promote its Feliway product range.

‘Sofa Scratch’ is available to play on social networking site Facebook once the ‘That Purple Cat’ page is ‘liked’ at the following link: http://www.facebook.com/pages/That-purple-cat/128359890788?sk=app_131674853636407

Ceva’s Feliway range is designed to prevent stress-related cat behaviour such as scratching sofas. The game, designed to engage with cat owners and highlight the benefits of the range, involves players spraying falling sofas as fast as they can in order to save them from destruction.

The first 3,000 players will automatically receive a free ‘That Purple Cat’ toy, with a further 3,000 available to be won at random.