Industry News

Natural Instincts launches ‘Winter Wag-Along’ charity campaign

Natural Instincts has launched a ‘Winter Wag-Along’ to raise funds for charities in need this Christmas.  

The new initiative encourages “dogs and their owners to dig out their antlers, festive jumpers and Santa hats to dress up and walk a mile a day for charity.” 

The fundraising campaign led by the pet food brand, will encourage pet owners to make a voluntary donation to fundraise for the invaluable work carried out by two charities; the National Animal Welfare Trust and Dog A.I.D.

To celebrate the launch of the campaign Natural Instinct is giving the first 100 people who sign up a chance to win a ‘Winter Wag- Along’ goody bag, including a festive dog bandana, special poo bag dispenser and Natural Instinct festive treats. 

Rachel Kirby, spokesperson for Natural Instinct, added: “We’re so excited to launch the Winter Wag-along this December. We have worked closely with Dog A.I.D and the National Animal Welfare Trust for a number of years and are delighted to give back through our first nationwide fundraising campaign.”

“We hope pet owners across the UK will join us in recognising the wonderful work of our chosen charities, while taking part in some much-needed festive fun, following what has been a challenging year.”

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