Bella & Duke reports ‘record’ subscription growth

Bella and Duke has been recognised as one of the fastest growing dog food brands in the UK, reporting a 163% month-on-month increase in subscriptions during the pandemic. 

In addition, the Perthshire-based firm raised £3.5m at the start of 2020, and despite the pandemic, has seen “impressive growth” so far this year. 

According to the business, lockdown introduced new customers to the brand, with more customers exploring its subscription box service in light of shop closures. 

Following increased demand, the group had to add an extra 5000 delivery slots to meet deliveries. 

The growth of its raw dog food service led it to winning the Barclays ScaleUp Entrepreneur of the Year Scotland and Northern Ireland award. 

The award highlights an “exceptional year” for Bella and Duke, the brand has said, after it was the only dog-related business to feature across the awards.  

The natural, grain free raw dog food company was set up by Mark Scott and Tony Ottley, after both founders lost pets to terminal illnesses that they believe were caused by harmful ingredients in processed dog food. 

Since then, the group has supplied fresh pet food with natural ingredients to more than 55,000 dogs across the UK, serving 17 million meals a year. The company also employs 49 people current;y. 

Looking ahead, Bella and Duke aims to tackle dog obesity with its latest obesity drive campaign. The campaign will challenge high processed junk food for dogs, and comes after the PDSA revealed that 46% of UK dogs are carrying unhealthy fat. 

Mark Scott, CEO and founder of Bella and Duke, said: “Our impressive growth is a true testament to the hard work the entire team has put in over the last few years, improving the lives of dogs across the UK. 

“A big thank you to all of our amazing Bella & Duke packmates and friends too, we couldn’t have done it without your support.”

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