It comes as the brand, which provides ethically sourced and natural pet supplies, has introduced a number of environmental initiatives in the past year, including a programme to replant trees, the ethical sourcing of all ingredients and the introduction of recyclable packaging.
The Ethical Accreditation also coincides with the launch of several new product ranges in recent months, including new calming chews and sprays, turmeric and digestive supplements and probiotic pastes.
The brand has also recently launched a new range of Duo Packs, which include chews and sprays for cats and dogs.
Since 2002, the Ethical Company Organisation has provided ethical research information and brand comparison tables on thousands of companies and brands, promoting positive policies in human rights, the environment and animal rights.
Ethical Award logos are a “guarantee of a company’s good ethical standards”. A company displaying the logos has undergone an in-depth research audit in order to attain the accreditation.