Beaphar has celebrated the production of its 250 million flea collar, having produced its first collar in 1983.
The global pet healthcare and pharmaceutical manufacturer first produced the product after CEO Hank Aa saw the product abroad.
According to the group, he “immediately saw the potential, knowing this was something Beaphar should manufacture in-house”, and later developed Beaphar’s first flea collar production line.
As of today, Beaphar produces around 12 million flea collars annually, making it the largest manufacturer of flea collars in the world.
Daan Aa, CEO of Beaphar said: “Flea collars have been a part of Beaphar for nearly 40 years,’ said. ‘They are one of Beaphar’s most significant product developments.
“Not only are they our bestselling product range worldwide, but they paved the way for the development of our hugely popular anti-parasite product range, as well as the development of other products such as our calming collars.”
He added: “To have reached such a huge milestone is phenomenal. It is a testament to the hard work of my Beaphar colleagues, past and present, and the popularity of the products amongst pet owners across the globe.
“‘Watching the 250 millionth flea collar roll off the conveyor belt filled me with pride, but also showed just how far we’ve come thanks to our innovation and development. We have always strived to provide pets and their families with the very best products, and will continue to do so. I look forward to seeing the 500 millionth Beaphar flea collar being made in the future.”