The ‘Hatha for Heroes’ campaign was created to raise awareness of the importance of health and wellbeing and to say “thank you to the superheroes in scrubs who work tirelessly to look after our pets every day”.
It comes as a RCVS survey found that 33% of veterinary nurses felt there was a lack of respect for their profession while 54% felt undervalued.
Lintbells has now launched the campaign to show its support for the industry after the pandemic “heightened the stresses and challenges” of veterinary teams.
The ‘Hatha for Heroes’ beginner’s online yoga course will be free for professionals in the veterinary industry that sign up to a new Lintbells new Facebook group.
The six week, hour-long yoga sessions will run from 6 August between 8pm and 9pm,and will be accessible via Zoom. The sessions will be accompanied by a blog accessible on the Lintbells Facebook page and website.
Jessica Hyatt, spokesperson for Lintbells, said: “Our mission is to support all pets to live a happy and healthy life and the veterinary community plays a vital role in both preventative and emergency care. We launched this campaign to show our appreciation and support for everyone in the industry.
“Looking after other people’s much-loved pets can be incredibly stressful, so we hope our partnership with VetYogi will give veterinary professionals – whatever their role – the opportunity to explore how Yoga can help them improve their well-being and help them unwind after a busy day at the practice.”
Chloe Hannigan, founder of VetYogi, said: “I am delighted to be collaborating with Lintbells in offering this fun and accessible online ‘Beginner’s Yoga’ course.
“As a practising vet myself I am all too aware of the daily stresses and challenges a veterinary team faces, and am passionate about the evidence-based ways in which a regular yoga and meditation practice can have meaningful physical, mental, and emotional benefits.”