Different Dog will now add the product to its offering, initially on a business-to-consumer basis through click-and-collect, with the potential to offer it to its retail stockists in the future.
Alexandra Thurstan, co-founder of Different Dog, said: “We have been looking to add a frozen treat to our range of hand-cooked recipes for dogs and Doggy Doggy Yum Yum fitted our criteria in terms of natural ingredients, quality and brand image.”
Natural Cornish Pet Shop has also been named as a new distributor for the product, and will now offer it across the South West, supplying cafes, restaurants, pubs and shops, as well as selling it in its own shop and to online customers via click-and-collect and local delivery.
Jordan Coombe, founder of Natural Cornish Pet said: “Within a week of launching Doggy Doggy Yum Yum we have already sold several cases and have had enquiries from local cafés wanting to stock the ice cream.
“As it is lactose free, organic and vegan friendly, we have also had a number of humans also wanting to buy the ice cream for their own consumption. It is proving already to be one of our best sellers.”
The organic ice cream is made with peanut butter and bananas, and uses coconut milk instead of dairy. It contains probiotics which come from the live yoghurt, vitamins C and B, iron, magnesium, copper and potassium from the coconut and bananas.
Founder Sam Hanbury said: “Much of our sales come from our kiosks which help us to know exactly what customers want. This is how Doggy Doggy Yum Yum came about.
“We found that people were buying ice cream for their dogs, and we were concerned that dogs are somewhat lactose intolerant. We experimented throughout 2019 with different ingredients, before creating an entirely organic and lactose free product.”
He added: “Although the name Doggy Doggy Yum Yum tells you who the product is for, it is completely human friendly, and is very popular with our human customers. It is vegan as well as organic, and most importantly it is delicious.
“Like all dog treats though, this is a frozen treat and should not be treated as a core diet or supplement.”