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Different Dog receives three PIF Award nominations

Dog food company Different Dog announced it has been nominated in three categories in the Pet Industry Federation Awards.

The Shropshire-based manufacturer has been nominated in the Manufacturer of the Year, E-Commerce Business of the Year and Product Innovation categories. The awards will be presented later on in the year.

The PIF Awards are the premier awards for the UK’s pet industry, and “celebrates success” across a wide range of products, services, companies and individuals, recognising “excellence and innovation” in the industry.  

Founder Charlie Thurstan said: “We started cooking in our own kitchen for our dog. We asked an experienced vet, Alison, and pet nutritionist to join our team. We spent 18 months experimenting with different processes and recipes and testing our food in the lab. 

“The more we tested our food, the more we learnt and the more convinced we became that this food would make a tangible difference to the health of dogs fed processed foods.”

He added: “We launched our subscription business in 2018. Since then our customers have told us time and time again that we have changed their dogs’ lives.”

All Different Dog products use fresh ingredients and are regularly tested to “fully maximise” the nutritional value of its food. 

New recipes are cooked throughout the year, and seasonal ingredients work to strengthen the internal microbiome within dogs, an important factor in overall health.  

In addition, all Different Dog recipes are cooked by hand and adhere to the FEDIAF nutritional guidelines for optimum nutrition for dogs and the company bases their food standards on the Safer Food Better Business guidelines, which are restaurant standard. 

Different Dog recently raised £1,351,250 in crowdfunding, exceeding the original target of £750,000. Half of the investment money will be spent on marketing and the other 50% will be spent on salaries, tech and working capital.


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