Aviva reportedly decided to enter a partnership with the pet insurance specialist in order to provide pet insurance policies for new customers.
Customers who now visit the Aviva website or app to purchase pet insurance will now be directed to Animal Friends Insurance.
New policyholders will also receive complimentary access to online veterinary service provider, Joii, which provides a free symptom checker and video consultations with vets, as well as access to a range of health clinics for pets.
Wes Pearson, managing director at Animal Friends Insurance, said: ”We are extremely proud of this partnership with Aviva and we are committed to providing the high-quality service customers expect from such a well-known and respected brand.
”We are uniquely placed to offer owners the right insurance cover for their pet and at the same time helping animal charities worldwide, at no extra cost to the customer. To date, we have donated over £4m and will continue to support and raise awareness of animal welfare causes.”