Appointment

PIF appoints Abi Purser to board of directors

The founder of the Longcroft Luxury Cat Hotel Group, Abi Purser, has joined the board of directors of the Pet Industry Federation (PIF).

PIF is the membership association for pet industry specialists in the UK, and represents all types of businesses in the pet industry.

Purser said she is “delighted” to have the chance to join the board, and will assist PIF in spearheading best practice and improving standards throughout the pet care sector.

She said she will bring her “expertise” in animal welfare and her experience in providing the highest standards of feline boarding, to her role on the PIF board.

Purser said: “I am very excited about my new role on the PIF board. I have always been passionate about giving animals and their owners the very highest standard of care. That’s what my business, Longcroft, is founded on.

“And that’s why I’m pleased to be able to help shape the future of the pet care industry through my role on the board.”

She added: “It’s so important that we keep improving and advancing standards, as we all become more educated about animal welfare and the ways we can improve our customers’ experience.”

PIF has existed for more than 60 years and provides quality assurance of these businesses in the pet care sector.

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