Rodi moves from his previous role as the marketing director at Pet Nutrition UK. He takes over from Romain Dumas, who moves into his new role as GM Pet Nutrition France, Rodi will assume the role immediately.
During his tenure at Mars, he has been involved in re-establishing the strategic direction for the brand portfolio as well as launching new brands into fast growing areas such as the recent launch of “premium” brand Crave. In his new role Rodi will focus on creating and scaling up a new portfolio of natural brands across Europe.
He joined Mars in 2010 from GlaxoSmithKline where he had been the marketing lead for the Ribena and Lucozade brands. In 2018 he moved to Mars, to become the Pet Nutrition UK Marketing director.
Rodi said: “I am thrilled to continue my journey at Mars Petcare UK, particularly at such an interesting time for the UK Petcare category. Natural is an exciting trend which I’m thrilled to now focus my attention on to ensure further growth in this category and development of our world-leading brands.”
Helen Warren-Piper, GM of Mars Petcare UK, said: “Chris brings a wealth of experience to the Petcare business and we’re thrilled to congratulate him as he takes on this exciting new role. Not only is Chris a passionate growth driven marketer, he is also an excellent people leader and has built a strong and talented marketing team which he’ll continue to lead forward.”