The new offering hopes to create a centre of “pet care excellence and exceptional customer service”, and put Pets at Home at the heart of local communities.
As the retail industry increasingly moves online, the retail chain is bolstering its bricks-and-mortar offering with an investment in the consumer experience.
The new format stores include revamped veterinary practices and groom rooms while its retail offering has been transformed into a ‘pet village’, featuring dog washing stations, selfie spots and pet care classes. The new format will also see the launch of Pets at Home’s first cat adoption lounge and will work in partnership with the RSPCA to welcome those considering adopting a cat.
The new stores will feature dedicated events areas where customers can learn about the importance of dog grooming during a live demonstration, join like-minded owners at the monthly breed socials, or see how fast their dog is on the agility course.
Pet owners will also be able to book free food consultations with a nutrition adviser, as well as conducting weight checks for their pets. They can also use the self-wash station to wash and blow-dry their dogs in the purpose-built facilities.
The stores will host interactive child-friendly events to educate children on pet care. It will feature interactive tunnels where kids can crawl play and interact with small furries.
Peter Pritchard, group CEO, said: “I am delighted to announce the launch of our new Store of the Future format in Stockport and Chesterfield. We’ve always known that our stores are much more than just a convenience shop for pets and now we’re providing them with the million-pound makeover they deserve.
“The store of the future is a destination for all pet lovers to shop, learn and pamper. The retail industry is constantly evolving, and many retailers are only targeting resources towards online platforms. We believe that this competitive landscape requires a combined online/offline offer to ensure the ultimate in convenience and personal service for our customers. Our Store of the Future boosts our offering for pet owners – with people, personality and most importantly – pets – at the centre of our business.”