Lintbells launches first TV ad campaign for YuMove

Lintbells is launching its first ever TV advertising campaign to promote its YuMove brand to dog owners.

The TV campaign launches on 15 April across the ITV Central West region and Sky AdSmart aiming to reach millions of dog owners across the UK. The 30 second advert will look to highlight that “even the most knowledgeable and dedicated dog owners can miss important signs around their dog’s mobility”.

Gemma Cunningham, brand manager for YuMove at Lintbells, said: “We are delighted to be investing in this exciting TV campaign to help promote the role supplements can play in helping dog’s achieve optimum fitness. Mobility is a critical factor in a dog’s health and wellbeing and sometimes it can be easy to miss early warning signs of a mobility problem.

“Our investment into TV demonstrates our commitment to the pet supplements category and supports the ongoing growth of our market leading brand YuMOVE which has transformed the lives of so many dogs over the years.”