Billy and Margot, which is the official sponsor of the dog show for the first time this year, will use the opportunity to unveil its new range of products to pet owners ahead of its official launch into the UK market later this year.
Products vary from an iced-treats range through to feeding solutions across dry, wet, chilled, and raw. The latest range of recipes uses “high-quality” protein and a superfood blend that has been selected for the health and wellbeing of dogs. Flavours in the new range are based on “novelty wild meats”, including wild boar.
Canine nutritionist and founder of the Billy and Margot range, Marie Jones, said: “I’m delighted Billy and Margot will be returning as official sponsors of Crufts this year; it’s an important platform from which to showcase our new range. I will be based at th e Billy and Margot stand, and look forward to giving visitors a first-look at our exciting new products”.
Billy and Margot is set to announce full details of its new range as part of their official UK launch later in Spring. The full range will be available to buy from UK retailers from Summer 2019.