The terms of the transaction were not disclosed, however Felcana says it will use the fresh capital to expand its presence in the UK and to scale internationally.
Spyro Korsanos, managing partner at Global Venture Partners, said: “Felcana is propelling pet care to the next digital level. A paradigm shift is already underway in human medicine and we see parallels in animal healthcare, with growing demand for personalised pet care. The ‘pet tech’ market is expected to reach $22bn globally by 2025* and the propensity to spend on pet wellbeing is rising rapidly.
“Global Venture Partners is excited to have the opportunity to support Felcana’s growth in the same way that we have helped some of Europe’s most successful consumer internet platforms to scale up. We’ll assist the team in driving growth across sales, marketing and international expansion.”
Dr James Andrews, CEO of Felcana, added: “As vets, we’re excited about the transformative potential of Felcana’s products and telemedicine services both for animal welfare and pet owners. We’re looking forward to working closely with our new investors and leveraging their vast experience in building leading digital consumer companies.”