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Dog lifestyle brand By Teddy has partnered with Matcha brand PerfectTed to launch a Matcha-themed dog toy.
The plush is designed to replicate PerfectTed’s green cans, specifically its Vanilla Matcha Latte flavour.
By Teddy said the item speaks to “familiarity and cultural relevance”, converting a human product into something dogs and their owners can enjoy together.
The company added that the toy aligns with its mission to reimagine canine products through a more “considered and design-forward approach” and grow its presence via “culturally relevant” collaborations that strike a chord with younger generations.
David Brown, co-founder of By Teddy, said: “This collaboration felt incredibly natural from the start. Both brands are rooted in building culture and community around everyday rituals. For us, it’s never just about the product, it’s about the lifestyle that sits around it. This was an opportunity to bring that to life in a way that feels fun, social and genuinely reflective of our audience.”
Marisa Poster, co-founder of PerfectTed, added: “By Teddy instantly understood PerfectTed’s culture. We’re a very dog-friendly team, so bringing our iconic can to life in a way that dogs can actually enjoy felt like a natural fit.”
