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Groom + Kind has launched its inaugural fragrance collection, featuring three coat-specific scents designed for professional dog groomers and use within the home environment.
The new collection consists of Soft Cotton and Musk, Warm Iris and Praline, and Spiced Apple and Cedarwood.
These products are formulated as finishing sprays to be applied following a professional groom or between washes to maintain coat hygiene.
The fragrances are designed for compatibility with all canine coat types and are available in individual units for consumers and trade packs for professional salons.
The launch marks the brand’s expansion into the specialised canine perfumery sector, targeting both the service industry and the retail market through direct-to-consumer and wholesale channels.
The development of the collection focused on creating light, wearable scents that do not overwhelm the animal or the owner.
By offering trade packs, Groom + Kind intends to establish a presence within professional grooming salons as both a service tool and a resale product.
The Groom + Kind Fragrance Collection will retail at £7.99 per bottle, and are currently distributed via the company’s official website and a network of selected professional partners.
