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Nilaqua Pets is set to launch two waterless grooming products at Crufts 2026, featuring a biodegradable extra-large wipe and an antibacterial shampoo and conditioner for sensitive skin.
The new Poop Wipe XXL is a 90cm by 32cm biodegradable wipe made from 100% plant fibres and Vitamin E.
Designed for single-use coverage, the product is vegan-friendly and intended for cleaning pets without water.
Alongside this, the firm launched its Itchy Dog Shampoo and Conditioner, a lemongrass-infused liquid that requires no rinsing and is applied via massage before being towelled dry.
The company manufactures its range in Swansea using a facility powered by 100% renewable energy.
The products utilise sulphate-free formulas and are housed in packaging made from recycled ocean-bound plastic.
This production model is designed to reduce water consumption and minimise the environmental footprint of pet hygiene routines.
By launching at Crufts, the company aims to reach high-volume retail and trade audiences.
The brand’s expansion into specialised waterless solutions follows a wider trend in the pet care industry toward on-the-go maintenance and eco-conscious manufacturing processes.
Jess Efford, co-founder, said: “With the growing demand for rinse-free pet care, we have invested in expanding and refining our range. Our products are designed to tackle hygiene challenges while also helping pet owners reduce water usage and environmental impact. Launching these new products at Crufts is the moment for us to introduce them to customers.”
