Insurance company Cardif Pinnacle has launched a new pet insurance brand, Everypaw, with an aim to target the digitally savvy millennial market.
Claiming to bridge the gap between insurance and healthcare, Everypaw plan to create something different within the growing pet insurance market, which is set to grow from £1bn to £1.7bn over the next five years.
With 56 percent of the UK households currently owning a pet, Everypaw has teamed up with telephone pet advice provider, PetCall, to create an online solution that customers can use in times of concern.
The service will only be available to its customers, giving them an instant way to get answers.
Everypaw sits within the Cardif Pinnacle Group, a subsidiary of BNP Paribas Cardif, and the brand had a soft launch late last year.
Rachel Mulheron, director of pet insurance at Everypaw said: “Given the growth in the pet insurance market we wanted to stand out next to our competitors. That’s why we worked with Petcall to give our customers access to the healthcare advice they need, 24 hours a day, seven days a week.
“We wanted to combine this need with the digital world our millennial customers rely on, so we asked the telephony advice provider PetCall to help us create an online version of their service, which is only available to Everypaw customers. This allows us to bridge the gap between insurance and healthcare for our customers.”