Fabulosa unveils pet-specific collection ‘Furbulosa’

Fragrance-led home and lifestyle brand Fabulosa, has extended its product range with the launch of a new pet-specific collection, bolstering its presence in the category.

The ‘Furbulosa’ collection includes a trio of products – Furbulosa Carpet Stain Remover, Furbulosa Disinfectant Spray and Furbulosa Pet Freshener & Odour Eliminator.

Available now in B&M and launching in Poundland in July, the Furbulosa collection is suitable for inside usage on items such as pet beds and blankets, crates and other hard surfaces, rugs and soft furnishings.

It added the range has been developed to eliminate pet odours and kill 99.9% of bacteria and viruses.

Adam Burnett, group marketing director at Fabulosa, said: “Developed for pet lovers by pet lovers, the new Furbulosa collection is yet another exciting addition to our extensive product range, as we continue to innovate and disrupt further market categories with the power of fragrance.”