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New social enterprise pet retailer launches to help UK rescue dogs

It comes as 1 in 4 centres now face having to turn dogs away

New social enterprise and online pet store, Muthapuppa, headed by London-based husband and wife team Giuseppe and Kimberley, has been launched, aiming to help the record numbers of dogs being abandoned.

It comes as one in four centres now face having to turn dogs away. In the lead up to National Rescue Dog Day, Muthupuppa said its mission is to “build the first of many rescue and rehoming centres for dogs, to provide help on the ground and take pressure off existing centres”.

Muthapuppa provides everyday essentials such as treats, chews and poop bags, as well as toys and products. The company has pledged that 100% of the profits from every product sold will go towards its mission to rescue dogs.

Kim and Giuseppe said: “UK rescue and rehoming centres are overwhelmed, and it’s incredibly saddening to see millions of dogs out there homeless, sick or suffering from abuse.

“Muthapuppa seeks to combine purpose and profit to help support rescue efforts, while partnering with like minded businesses to provide dog owners with high quality, sustainable products.

They added: “The enterprise is entirely self-funded by us; we’re not wealthy, have no investors and have put everything on the line, so we’re 100% reliant on public support.”

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