New report shows rise in interest in vegan food for pets

Some one in five (20%) cat owners, and one in four dog owners (24%), have purchased vegan cat food in the past, with 14% stating that they believed their cat was enjoying it, according to the Vegan Animal Care Report: Consumer Motivations, Barriers and Market Potential.

The new report, released by The Vegan Society, looks at growing consumer interest around vegan food and other products for dogs and cats.

Almost half (49%) said that they would be interested in purchasing vegan cat food and of these, 32% said they would buy it as long as it was healthy and suitable for their cat, and 17% said they would consider it as long as it was cost-competitive.

On top of this, 45% of those living with dogs said that they were interested in vegan food for their companion-animal. And from these, 32% said they would buy it as long as it was healthy, and 13% said as long as it was cost-competitive

Louisianna Waring, senior insight and policy officer at The Vegan Society, said: “It’s important to note that people with companion animals should seek to do what is best for them and any changes to diet should be considered with the utmost care and consideration.

“The Vegan Society’s latest report simply highlights the research that shows some of the ethical, environmental and health benefits that this growing industry could bring. It also provides new insights showing the public perception of the industry, barriers to purchase, and market potential for vegan cat and dog food – and beyond.”