The creators of pet hydration drink, Furr Boost, have announced that they will be taking the product on tour throughout the UK, showcasing at several industry events and festivals in the coming months.
The group will begin their tour at the North East Dog Festival, before showcasing at PATs Telford, followed by the three separate DogFest shows in September.
Having only launched the new, natural hydration treats earlier this year, Furr Boost said its presence at the shows “marks an exciting milestone for the brand”, and offers dogs the opportunity to try Furr Boost for the first time.
Louise Toal, founder of Furr Boost, said: “I’m thrilled that the Furr Boost team will be attending these fantastic events in September.
“Having a chance to exhibit at the best dog shows in the country is a great way to introduce our drinks to pawrents looking to give their Furr Babies a tasty treat, while topping up their daily water intake and taking care of their wellbeing at the same time.”
Furr Boost was created by Toal, a food scientist, who saw it as a way of providing a “convenient, natural way” to aid her own dog’s wellbeing and hydration.
Furr Boost can reportedly aid a range of concerns including anxiety, digestion, immunity, hydration, and can help to support a healthy metabolism, skin and coat.
It is available in three flavours – beef, broccoli and blueberry; chicken, butternut squash and cranberry; and pork, sweet potato and apple. Each flavour contains natural superfoods, vitamins and added oils from salmon, flaxseed and coconut. They are completely free of artificial preservatives, colourants and antioxidants.