The PFMA has put together a three-year pet food vision which aims to ensure that products sourced by pet food manufacturers contain ingredients from farms with high standards of animal welfare.
Research undertaken by the PFMA found that 75 percent of pet food consumers believe that animal welfare standards are important when purchasing meat based products. Further research found 76% of all households believe government should fund farmers to have higher welfare standards.
Michael Bellingham, PFMA chief executive said: “As heavy users of UK agricultural produce we welcomed the opportunity to get involved in the debate around the future of farming in the UK. Around 80% of our ingredients are UK sourced and it is vital for the health of our sector that we maintain access to this reliable supply of safe, high quality and high welfare raw materials.
“The vision to develop and strengthen animal welfare is one we wholeheartedly support and is consistent with our ambitions for the future. As a co-sponsor of the All Parliamentary Group for Animal Welfare (APGAW) we have a high level of interest, and commitment in, the welfare of both companion and farm animals.
“We have some of the strongest feed safety and animal welfare standards in the world; these must be maintained and not undermined by imports with lower standards.”
The PFMA believes that high welfare standards provide a basis to increase exports to both existing and new markets.